Archive for September, 2007

Outstanding new TV advert

Have you watched the latest Dairy Milk advert? It has absolutely nothing to do with Dairy Milk chocolate, but it is an outstanding production.

Why did they do it? In the producers words…

Well it just seemed like the right thing to do.

I saw the advert on TV over the weekend and mentioned it to Neil "The Sport" Monnery yesterday who was also raving about it. Everything makes this advert outstanding – the choice of music (In the Air Tonight – Phil Collins), the special effects, the mimicking oh human behaviour, the filming, the timing, the irrelevance.

Web marketers will also nod in approval that the advert (deservedly) has it's own website and is supported by an Adwords campaign. Search on Google for Dairy Milk Advert and it ranks as the first sponsored result. Good attention to detail.

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