What is Zible?

Zible is the personal site of Jake Brumby. I use it to share resources and blog about various things of interest.

The site is my virtual attic. It's a place where I put things that I don't want to throw away and may come in useful again one day. Ideas, photos, jokes, stories – they may all find their way onto this site.

Why the name?

Zible doesn't mean anything, it just has a pleasant ring to it. I pronounce it 'zibble' 🙂

Who is Jake?

I am web guy who enjoys conceiving, implementing and running web businesses. I have interests in all areas of the process – business strategy, design and build, usability, accessibility, marketing, project management, trying out new things. The bigger picture and the ability to steer it – that's what I enjoy.


After graduating from university in 1999 with a 1st class degree, I started a web development business – Imagine Media – which I built with my business partner and great friend Simon Lorenz. We sold the company to Fresca in June 2002 and I worked in the management team until 2006. At some point or another during these 7 years, I was responsible for sales, marketing, finance and accounting as well as account and project management. Fresca has since been acquired by BT.

I then spent 2 years consulting, mainly for the fantastic team at Fubra. I worked with the founders, Brendan and Paul, to grow the network of 80 websites through organic and acquisitive means.

In October 2007, I returned to my roots and co-founded Mr Monkey with Leon Brocard. We're building web apps within 2 weeks. We call it rapid web development.

Want to know more about my career?

Visit my profile on LinkedIn


My other interests include environmental issues, travel, photography, mountain biking, learning the guitar and talking to strangers. My favourite charities are 100 Friends, the World Land Trust and the Orangutan Foundation.